Integral Ad Science (IAS), a global leader in digital media quality, and Twitter, Inc. have announced the launch of third-party brand safety and suitability measurement on Twitter in the US.
With this new development of Tweet-level analysis, advertisers can better understand the content that appears adjacent to their ads on Twitter’s feed.
Speaking on the new development, Craig Ziegler, Senior Vice President, Product Management of Integral Ad Science said, “IAS is excited to provide our customers with Tweet-level insights designed to deliver greater transparency into their Twitter campaigns and measurement aligned with industry standards for brand safety and suitability,”
This significant advancement now provides Twitter advertisers with reporting that is aligned with Global Alliance for Responsible Media (GARM) brand safety and suitability risk categories. For broader analytics, advertisers can access campaign-level reporting for overall metrics.
Also, Twitter’s Head of Brand Safety, AJ Brown, said “Twitter is committed to promoting a safe advertising experience for people and brands, and this commitment has never been stronger. We’re bringing more brand safety solutions to market than ever before, and we’re excited for IAS to roll out this third-party reporting solution.”
“Independent validation of the context in which ads serve according to GARM industry standards is incredibly important to us and our customers,” he added.