Nigeria’s premier financial service provider, First Bank of Nigeria has called on small and medium enterprises (SMEs) to create content strategies to ensure their businesses get the much-desired growth.
This was stated by the Head, Digital Marketing, First Bank, Chinwe Bode-Akinwande during the bank’s SME Connect webinar themed; “Leveraging Social Media for Business Success: Best Practices and Strategies for Building Your Brand and Growing Your Audience’’ The event took place recently in Lagos.
Bode-Akinwande said, “No matter how small your business is, you need these tips to create a content strategy- define your target audience and identify them, their interest, and the type of content they consume.
“Do you have a calendar as a business? If you don’t have this you will not know what to publish tomorrow and you will not be able to even do your content scoring. Choosing your content formula will allow you to know what type of content you want to create and also spying is allowed, you to research the latest trends going on social media platforms. Doing all of these will keep you relevant in your own space and have a voice as it is very important in creating content”.
Also speaking at the webinar, the founder of Digital Marketing Skill Institute, Tobi Asehinde, urged business owners to grow their audience by letting people know about their brand on social media.
According to him, there are four types of credibility that business owners could leverage their brand to include presumed credibility, reputed credibility (third-party reference), surface credibility (using quality pictures to engage people), and earned credibility.
He urged them to also begin collaborating with other social media platforms like Instagram life, to show their faces or products on their brands adding that by the time people see their brand on those platforms, they would not be seeing them as a new business.
Mr. Michael Olanrewaju, Head of Growth, Cashaam, a social commerce platform and marketplace for micro-entrepreneurs, shared three secrets that SMEs could effectively run Facebook Ads on WhatsApp and Amazon.
Olanrewaju said the big idea behind running Facebook adverts that converts on WhatsApp and Amazon was very simple. He noted that could be done by targeting ideal customers.