First Bank Nigeria Limited has announced a change of name for its subsidiaries in African countries where they exist to establish a consistent brand identity.
According to the bank, all its subsidiaries will no longer carry the “FBN” prefix followed by the country’s name, instead, they will adopt a “FirstBank” followed by the respective country’s name.
The most recent change involves FBNBank Guinea, which will now be recognised as FirstBank Guinea, following the earlier change of FBNBank Senegal and FBNBank Ghana, now known as FirstBank Senegal and FirstBank Ghana.
According to reports, the bank had recently changed the name for FBNBank UK, FBNBank Sierra Leone, FBNBank Gambia, and FBNBank DRC to FirstBank UK, FirstBank Sierra Leone, FirstBank Gambia, and FirstBank DRC.
First Bank hopes the name change will improve service quality, brand clarity, and consistency across all its markets. Speaking of the name change.
Adesola Adeduntan, CEO of FirstBank Group, said, “The name change which coincides with FirstBank’s 129th founding anniversary (as of March 31st, 2023) is indeed a milestone reflective of our resolve to continuously provide the gold standard of excellence and value as we put our customers First.
“The new identity of the subsidiaries contributes to an enhanced brand presence. It helps our customers and stakeholders better appreciate the value of the diversified product suites, competitive pricing, and extensive business networks the FirstBank Group offers.
“These include our commitment to boosting cross-border businesses including trade and investment opportunities essential to enhancing trade relations amongst countries, thereby strengthening the economies of host communities and reducing poverty’, he concluded.
