…As NPRW Promises To Be A Five-day Rollercoaster of Events
The city of Uyo, Akwa Ibom State, is alive with anticipation as over 1,000 delegates from Nigeria and across Africa gather for the 2025 edition of the Nigeria Public Relations Week (NPRW), which officially begins today.
The five-day national convergence, organized by the Nigerian Institute of Public Relations (NIPR), will focus not only on celebrating the practice of public relations but also on addressing the pressing issues affecting the profession and society at large.
As part of its commitment to robust and insightful coverage of the marketing and communications industry, Brand Communicator will be on ground in Uyo to bring you exclusive, real-time reports, interviews, and behind-the-scenes moments from NPRW 2025.
Central to NPRW 2025 is the crucial dialogue on the role of public relations in national cohesion, ethical leadership, and strategic development communication—especially at a time when misinformation, insecurity, poor governance narratives, and trust deficits continue to plague public discourse. From election-related disinformation to the communications gap between citizens and government institutions, the week offers a timely opportunity for public relations practitioners to reflect, recalibrate, and reimagine their role in nation-building.
The conference keynote will be delivered by renowned tax policy expert and development advocate, Prof. Taiwo Oyedele, who is expected to challenge practitioners to step beyond media relations and embrace PR as a transformative tool for socio-economic change. Other high-level plenary and breakout sessions will feature prominent thought leaders, scholars, and corporate executives such as Prof. Emmanuel Dandaura, Yakubu Lamai, Dr. Omoniyi Ibietan, Tolulope Olorundero, Barr. Chimdi Neliaku, Dr. Abdullahi Maiwada, Adetokunbo Modupe, and Dr. Monday Ashibogwu, among many others.
Chairman of the NPRW 2025 National Planning Committee, Mr. Yomi Badejo-Okusanya, fnipr, noted that this year’s event is more than a professional gathering. “This year’s NPRW promises to be a convergence of ideas, people, and opportunities for our profession. From the roundtables to the cultural showcases, we are celebrating the essence and future of PR in Nigeria,” he said.
Breakdown of daily Activities at NPRW
DAY 1 – Monday, May 19
Activities begin with a Public Relations Stakeholders’ Roundtable with Traditional Rulers. Later in the day, the NPRW Undergraduates Forum takes place, nurturing the next generation of public relations professionals. Parallel to this is the NPRW Golf Kitty, where delegates connect informally over a round of golf.
The evening culminates in the Welcome Cocktail and Manifesto Night, a relaxed yet politically charged event where candidates vying for positions in the upcoming NIPR Council Elections will present their manifestos and interact with members.
DAY 2 – Tuesday, May 20
The conference fully takes shape with the commencement of plenary and breakout sessions. Topics range from digital PR and crisis communication to public sector reputation management and stakeholder engagement.
A key highlight will be the Investiture of the Executive Governor of Akwa Ibom State as a Patron of NIPR, recognizing his administration’s commitment to communication, transparency, and social development. The day ends with Ndia Ibom: A Food and Drink Festival, which celebrates the rich culinary traditions of Akwa Ibom, offering delegates a taste of the region’s unique hospitality.
DAY 3 – Wednesday, May 21
The day is packed with intensive sessions covering key sectors such as technology, healthcare, security communication, governance, and integrated marketing communication. These focus areas are expected to provide critical insights into how public relations can serve as a catalyst for systemic change.
In the evening, delegates will attend the Ethnik Fashion Nite, a celebration of Akwa Ibom’s rich fashion culture, heritage, and craftsmanship.
DAY 4 – Thursday, May 22
The institute’s internal governance takes center stage with the NIPR Annual General Meeting and Council Elections, where members will elect new national officers to steer the affairs of the institute. The day winds down with a vibrant Closing Gala/Happy Hour, combining entertainment with networking in a more relaxed atmosphere.
DAY 5 – Friday, May 23
To close the week, delegates will embark on a Guided Tour of Akwa Ibom State, exploring its scenic beauty, historical landmarks, and tourism potential. It’s a fitting end to a week that promises to be both intellectually enriching and culturally rewarding.
The Nigeria Public Relations Week (NPRW) is a hallmark initiative of the Nigerian Institute of Public Relations (NIPR), designed to elevate the practice of public relations as a driver of Nigeria’s socio-economic and reputational growth.