Visa, a global leader in digital payments has announced that Lamine Yamal, one of Barcelona’s rising stars, will serve as its global ambassador for the 2026 FIFA World Cup.
To celebrate the milestone and build momentum toward the largest FIFA World Cup™ in history, Visa announced that it will unlock exclusive fan experiences for cardholders. This includes meet-and-greet opportunities with Lamine Yamal in Barcelona and signed merchandise leading up to the FIFA World Cup 2026™.
Commenting on the ambassadorial deal, Tarek Abdalla, Chief Marketing Officer at Visa CEMEA. “Lamine represents the future of football — bold, exciting, and full of potential. At Visa, we’re constantly looking for new ways to connect with fans through the power of sport. As Visa’s FIFA World Cup™ ambassador, Lamine embodies the spirit and passion of the beautiful game, inspiring millions of fans worldwide.”
Yamal is captivating the football world with record-setting performances, and his skill, speed and vision on the field have made him a breakout global star — and a symbol of where the game is heading.
Commenting on the partnership, Lamine Yamal stated, “Football is more than a game, it’s joy and a way to connect with people around the world. I’m proud to partner with Visa to share that passion and inspire people through sport.”
As an Official Payment Technology Partner of FIFA, Visa has used the power of football to drive inclusion and access around the world — from grassroots programmes to global stages. Through innovative fan experiences, athlete partnerships and exclusive cardholder benefits, Visa continues to redefine what’s possible for fans, players, and the future of the game.
Visa (NYSE: V) is a world leader in digital payments, facilitating more than 215 billion payment transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year.