Tayo Olatunji Assumes New Role As Business Executive Officer At Nestlé Waters & Premium Beverages

Strategic growth driver, Tayo Olatunji has been elevated to the position of Business Executive Officer at Nestlé Waters & Premium Beverages, a standalone global business within the Nestlé Group.

Prior to his new role, Olatunji was Country Business Manager of Nestle Waters where he was responsible for leading and managing the overall business operations and growth of Nestle Waters in Nigeria.

Olatunji is a visionary business leader with over two decades of experience across diverse industries. He thrives on catalyzing organizational success through strategic marketing initiatives, effective sales leadership, and transformative project management.

Recognized for his ability to overcome challenges and drive growth, he specializes in elevating brand recognition, capturing market share, and launching successful new products in both domestic and international markets.

His career journey started at Nestle Nigeria Plc in 1997 where he served as Direct Sales Representatives, he then moved to the position of Assistant Sales Manager ensuring the achievement of volume objectives and in-store fundamentals (distribution, shelving and merchandising), including 100% coverage of territory.

Olatunji also served as Brand Manager, NESCAFE at the same company where he was responsible for developing and initiating plans, implementing, coordinating, controlling and evaluating marketing activities related to products within his portfolio.

At African Customer Care Ltd, he served as Marketing Manager, overseeing all brand-building activities of the company with a view to ensure profitability and sustainable growth (vis market share, sales volume and distribution). He also served as Marketing Manager at GSK with the responsibility of managing the marketing activities of the Nutritional Health Drinks & Oral Healthcare brands via great brand communications based on strong insights after which he moved back to Nestle.

Olatunji holds a B.Sc in Economics from University of Ilorin as well as an MBA in Business Administration and Management from University of Roehampton. He also has an MBA in Marketing from University of Nigeria, Nsukka.