Brand Communicator

By Amelia Neate The past year has transformed a number of industries, and although the influencer marketing industry has continued to flourish, it hasn’t been without its changes and adaptations. And over the last year, one…

At the start of each new year, there's always a hint of anticipation about the coming trends. In marketing and communications, trends are vital since they allow marketers to connect to their core demographic in a more in-depth…

In the final stretch of one of the most challenging years in the history of most businesses worldwide, Appetite – as part of The Talking Giraffe Webinar Series – promoted one last session in 2020, focusing on reputation. In such a…

Herbet Wigwe, GMD/CEO, Access Bank As part of its Corporate Social Responsible (CSR) and commitment to support quality education in Lagos State, Access Bank Plc has renovated St. Peter’s Primary School, Ebute-Metta in Lagos. Speaking…

During the pandemic, agencies and clients have fallen into a familiar recessionary pattern, with clients cutting budgets and agencies feeling squeezed. Going forward, however, the focus should be on both parties re-calibrating to build…

Nigerian journalists can now voluntarily register for our new security feature specifically tailored to protect their Facebook and linked Instagram profiles from harassment, hacking and generally from online abuse and harm. Facebook…

Media News concept More industry professionals agree that advertisers who treat media as a quality buy rather than a commodity buy are at an advantage. According to the ID Comms Global Trading Survey for 2021, the number who strongly…

Prof. Umar Dambatta The Nigerian Communications Commission (NCC) has joined the rest of the world to celebrate the Africa Safer Internet Day (ASID), which is the continent’s version of the World Safer Internet Day (WSID), held on…

By Maryna Steyn Integrated marketing communications strategies take a holistic view of how your brand’s message is delivered on all of its platforms. In the digital age, this has become more important than ever. Here’s why. …