Brand Communicator

WPP has bolstered its tech business with the acquisition of DTI Digital, a Brazilian software engineering firm, for an undisclosed sum. DTI delivers public- and client-facing digital tools, including back-office support systems such…

By Olufunke Akinloye Selling Service as a Product has become a big phenomenon especially since technology has taken a dominating space in all areas of commerce. The need to offer service that is packaged into a repeatable offering…

A new report on digital marketing transformation from the World Federation of Advertisers (WFA) finds that 37% of multinational companies are “just beginning the journey.”  But over 30% say they are “progressing well” and 22%…

Globacom, telecommunications provider, has announced that its subscribers who buy two smartphones from its sales outlets across Nigeria will get huge bonus data bundles up to 36G. Globacom disclosed that the models of handheld…

Google has announced a number of initiatives across Nigeria, Kenya and South Africa, bolstering its continued efforts to keep children, young people and families safe online. Aligning with the theme of this year’s global Safer…

There was a significant drop in the correlation between how the younger and older generations spent their time with commercial media during lockdown 2020, a new IPA report finds. Why it matters As in so many…

Flat design style modern vector illustration concept with icons set of creative thinking business strategy process brainstorming marketing ideas daily thoughts and lifestyle routine. Isolated on stylish color background. Backslash, the…

By Jim Marous Text messaging is a highly effective, yet underutilized, communication strategy that can build engagement with customers and prospects at any stage of the buying journey. With open and response rates far exceeding any…

In furtherance of the need to promote the business activities of its foremost agent banking platform – Firstmonie Agents – Nigeria’s leading financial inclusion services provider, First Bank of Nigeria Limited, has announced the…

By Julie Liesse In early 2020, marketing and media companies prepped for a busy year ahead, including the Summer Olympics and a contentious national election. And then the COVID-19 pandemic hit. In the marketing world, businesses…