Brand Communicator

Wema Bank has set out to make this season of love as eventful as possible for customers with a ‘14 Days of Love with 945’ promo. The two-week-long promo will see the Bank giveaway goody bags, airtime and data bonuses to bring the…

Dr. Olalekan Fadolapo, APCON Registrar/Chief Executive Experts have outlined some of the survival strategies players in the integrated marketing communications (IMC) industry can deploy in 2021 following a major setback in revenue and…

Stanbic IBTC Holdings Plc has announced the appointment of key executives across the group, in a bid to fortify its market leadership position in the Nigerian financial services sector. The appointments, effective February 2, 2021,…

Marketing and communications expert, Nkem Onwudiwe has joined the Tony Elumelu Foundation (TEF)-the leading philanthropy empowering African entrepreneurs- as Head of Marketing and corporate Communications. The foundation made this…

The Association of Advertising Agencies of Nigeria (AAAN), has concluded plans to host the maiden edition of the AAAN President's Cup Football Tournament, a virtual football competition. AAAN member agencies are expected to…

FBN Holdings PLC (FBNHoldings), Nigeria’s leading financial holdings company, has announced the appointments of Mr. Seni Adetu and Mrs. Juliet Anammah as Independent Non-Executive directors, while Mr. Otu Hughes has been appointed as a…

Steve Babaeko, CCO/CEO, X3m Ideas In a bid to promote excellence within the creative advertising subsector of the integrated marketing marketing industry through bridging the gap between town and gown as well as providing a veritable…

By Augustine Fou Brand advertisers have been frantically pouring ad budgets into digital channels for the last twenty years. They’ve chased every shiny object offered up to them from programmatic ads on long-tail sites, behavioral…

A destination enabling people to discover, buy and sell items Facebook on February 3rd announced the launch in Nigeria of Marketplace, a convenient destination where people can discover, buy and sell items from others in their local…

Ad agency new business revenue dipped 5.8% last year due largely to a weaker creative agency market which was down more than 12%. Media agency new business revenue was up nearly 7%, according to an analysis by marketing consultant R3…