Brand Communicator

By Ray Schultz People respond most to ads with emotional resonance, and the same is probably true of marketing emails, judging by a new survey by a Vancouver-based marketing performance management company. Shoppers particularly…

Alfred Olajide, New VP/MD, Coca-Cola Nigeria Limited The Coca-Cola Company has appointed Alfred Olajide as its new Vice President and Managing Director for its Nigeria Operations following a reorganization of The Coca-Cola Company’s…

Godfery Adejumoh, PR and Communications Strategist. President Donald Trump's inability to win his re-election bid is largely due to his mismanagement and undermining the power of effective and strategic communication in nation-building.…

By Moshe Vaknin YouAppi CEO and co-founder, Moshe Vaknin, lays out the trends, market forces and macro events that will drive the mobile app market in the New Year. As we close on what has been a most eventful year, it’s time to…

The Coca-Cola Company has elevated renowned marketing communications executive, Monali Shah to the position of Head of Integrated Marketing Experiences, Africa. For her new role, she will be overseeing the integrated marketing…

The novel coronavirus has brought novel challenges, and 2021 is the perfect opportunity to rise to the occasion. The pandemic forced companies to digitize further and rely more heavily on digital advertising, but this fundamental shift…

First City Monument Bank has appointed Yemisi Edun as its acting Managing Director. Edun steps into the shoes of the Managing Director, Adam Nuhu, on acting capacity, who went on leave while the bank probes paternity…

By Belinda Smith After a difficult year, we have been reminded of the importance and value of our people, consumers and marginalised communities, says Belinda Smith, WFA diversity ambassador and incoming chief executive of m/Six for…

(L-R) Femi Ogunlogba, Radio Presenter/Event Coordinator; Tunji Abiola, Head, Head Office Control & Conduct and Process Review, Stanbic IBTC Bank PLC and Comrade Omolade Ganiyu, Chairman, Olambe Community Development Council during the…

By Chris Ariens Adweek continued its acquisition spree this morning with the announcement that it has acquired Social Media Week, the 11-year-old events and content company that provides deep insights and data for brand marketers,…