Brand Communicator

By Misbaah Mansuri In a first, the Ministry of Consumer Affairs decided to unveil a complete code of conduct for advertisers and agencies, a move designed to curb unfair practices and misleading claims. Interestingly, the planned…

L-R: Dr. Ikechukwu Adinde, Director, Public Affairs, Nigerian Communications Commission (NCC); Adeleke Adewolu, Executive Commissioner, Stakeholder Management, NCC; Prof. Umar Danbatta, Executive Vice Chairman, NCC; Abigail Sholanke,…

A new study finds that more than half of large global companies are now using some in-house creative capability, as the benefits and difficulties of the arrangement become clear in the mainstream. Global Trends in Creative…

Olivier Jollet ViacomCBS Networks International (VCNI) announces the appointment of Olivier Jollet to head up a new business unit which includes the entire digital portfolio - AVOD, SVOD, Mobile services and products as well as…

Dentsu Aegis Network's Merkle, a leading technology-enabled, data-driven performance marketing agency, announces the introduction of its B2B group, a collective of five industry-leading B2B companies. Merkle B2B embodies a strategic…

Dr. Olalekan Fadolapo, New Registrar/CEO, APCON The former executive secretary of the Association of Advertising Agencies of Nigeria (AAAN), Dr Olalekan Fadolapo has resumed work today, 1 September 2020, as the new Registrar/Chief…

The new Nitro121 logo Leading brand-building and marketing communication company, Nitro 121 (formerly known as 141 Worldwide) has clocked fifteen years of operating in the Nigerian market today, 1st of September 2020. Founded in…

WPP reported a 15.1% slump in net sales during the second quarter as Covid-19 took a toll on the group, which fell to a £2.6bn ($3.4bn) half-year loss, chiefly from writing down the historic value of Y&R. The 15.1% decline in…

Global Media and Public Relations agency, BlackHouse Media (BHM), has announced the release of the fourth edition of its annual PR report. Reputed as Nigeria’s first-ever Public Relations annual report, it is dedicated exclusively to…

Although TV set usage was way up following the onset of the COVID-19 pandemic, actual viewer "attention" and "viewability" didn’t follow the same path. During the peak stay-at-home period -- from mid-March through the end of April,…