Brand Communicator

Prof, Umar Garba Danbatta, EVC/CEO, NCC. …Initiates fresh engagement with stakeholders The Nigerian Communications Commission, in furtherance of its mandate to protect the interests of consumers and support a robust…

L-R: Mrs Deola Odesanya, Dr. Charles Chijide, Mr. Kole Ademulegun, Mr. Emmanuel Ajufo, President, OAAN: Mr. Tunde Adedoyin and Mrs Dupe Adewuyi.  Back row from left: Mr Sola Akinsiku, Mr Akinola Dosu, Mr. Churchil Nwagwu, Mr. Babatunde…

By Brad Nierenberg  The following was previously published in an earlier edition of Marketing Insider. >Through advancement of technology and communications, video games and social media have risen to prominence and are…

The COVID-19 pandemic and subsequent country lockdowns have driven ten years of e-commerce growth in an eight-week period, prompting a rethink of all the marketing fundamentals; a new WARC report looks at the changes taking place…

By Aprajita Kalyani and Saachi Asthana The Dragonfly Market Research in India offer some guidance for how brands can lift the curse of “sameness” that has befallen brand communications since the start of the COVID-19 outbreak. …

Steve Babaeko and Femi Adelusi By Tunji Faleye Recently, both Association of Advertising Agencies of Nigeria (AAAN) and Media Independent Practitioners Association of Nigeria (MIPAN) elected new leadership to run the affairs of…

Bama Mayonnaise, leading mayonnaise brand from the portfolio of GBfoods Nigeria, recently completed its state-of-the-art production factory in Sango, Ogun State. The factory which is the largest in Sub Saharan Africa, will…

In furtherance of ongoing efforts to address the metering gap in Lagos and Nigeria, the Lagos State Government through the Lagos State Ministry of Energy & Mineral Resources, in collaboration with Eko Innovation Centre, has…

Prof. Umar Danbatta,  EVC/CEO, NCC   … Says Revision To Strengthen Consumer Protection The Nigerian Communications Commission (NCC) said it undertook a revision of the framework stipulating the processes for resolving consumer…

The Advertising Practitioners Council of Nigeria (APCON), has joined the collaborating institutions for the 1st Virtual and 7th Annual Conference of the Association of Communication Scholars & Professionals of Nigeria (ACSPN),…