Brand Communicator

Simon Wall, CEO, Tractor Outdoor. The Loeries Company and Tractor Outdoor have partnered to showcase the strength of Out of home (OOH) and digital out-of-home media (DOOH) in Africa and Middle East. Tractor Outdoor CEO, Simon…

By Simon Yuen Brand Normally, brands complete the following year’s budget months before the first day of a new year. Last year, Hong Kong’s economy was impacted by the protests, but it did show some signs of recovery as we moved…

The Chief Executive Officer of the Insurance Brokers Association of Canada (IBAC), Mr. Peter Braid, has advised the umbrella body of insurance brokers in Nigeria, the Nigerian Council of Registered Insurance Brokers (NCRIB), to engage…

By Demi Abiola, PHD UK Demi Abiola considers the impact of COVID-19 and the Black Lives Matter movement on how advertisers approach brand safety, and what it means for publishing brands. The last few months across the globe have…

Publicis Groupe’s organic revenue declined by 13% year-on-year in the second quarter of 2020, underscoring the impact of Covid-19 lockdowns across the world on media and marketing budgets. On Thursday (23 July) the French holding…

Strategists are in more demand than ever as a result of the pandemic, WARC’s 2020 Future of Strategy survey finds, though amid a looming recession, the purpose of the strategist is changing. WARC’s annual Future of Strategy report…

Mrs Ehinomen Enekabor, Vice President for Marketing, Procter & Gamble. Global FMCG giants, Procter & Gamble, P&G, has elevated Mrs Ehinomen Enekabor from her former position of Brand Director, Global Oral to the Vice…

Experiential Marketing Business team hands at work with financial reports and a laptop In a world where many forms of human experiences have shifted from live, physical venues to virtual ones or been canceled altogether, the…

The Nigerian Senate, the country’s upper legislative chamber, has officially confirmed the nomination of Prof. Umar Garba Danbatta for reappointment as the Executive Vice Chairman (EVC) and Chief Executive Officer (CEO) of the…

The Loeries, the premiere organisation across Africa and the Middle East that champions creative excellence in brand communication, recently held its annual general meeting where a new board was appointed for 2020/2021. Fran…