Brand Communicator

It is a matter of course that when a downturn rears its ugly head, the first budget to be slashed is marketing. But Covid-19 hasn’t been just any old downturn. Unlike a ‘normal’ recession, this time around, consumers are still largely…

Prof. Umar Danbatta, Executive Vice Chairman/CEO, Nigerian Communications Commission (NCC) during his screening by the Senate Committee on Communications for his reappointment as EVC of NCC at the National Assembly. The Executive…

The biggest concern of people around the world is the COVID-19 pandemic, followed by racism, according to a recent study. McCann Worldgroup Truth Central - McCann Worldgroup’s global intelligence unit - has just published the study…

By Anna Hutton While most customer-facing functions have made strides in joining up plans and teams with the marketing department, how PR forms part of the picture is often less clear. However, just as COVID is driving digital…

Brands will need to adopt a more localised and age-segmented approach to marketing rather than relying on homogenous, macro trends in order to account for the unevenly distributed cognitive and behavioural effects of the pandemic. …

In memory of its founder, the Ibidunni Ighodalo Foundation (IIF) has announced the commencement of its 40@40 initiative, an initiative aimed at helping 40 couples become parents. Noteworthy that Ibidunni, founder of the foundation…

By Jeremiah Agada All relationships have an emotional component — and that holds true for the…

In a competitive race that had marketing professionals contested and campaigned for the position of First Vice-President of the National Institute of Marketing of Nigeria (NIMN) both online and offline, Idorenyen Enang, CEO of…

Prof. Umar Garba Danbatta, Executive Vice Chairman, NCC …Urges consumers to follow established channels of complaints reporting Ninety eight per cent (98%) of the total service-related complaints received from telecoms consumers…

…Calls for Sustainable Food Systems, Healthy Diets Upfield Foods, the largest plant-based consumer products company in the world, has launched a new initiative and global advocacy platform to encourage people to eat healthy,…