Brand Communicator

Content marketing budgets were growing at a rapid clip, according to a report issued by the Association of National Advertisers. The report, based on pre-Covid-19 research conducted last year found that over the previous two years…

Yewande Adewusi Following record audience numbers to BBC.com in the first half of the year, with BBC.com attracting 179 million and 158 million unique browsers in March and April respectively, and BBC World News available in over half a…

Gbemi Aleke Fast rising professional, Gbemi Aleke has been appointed the new Head, Account Planning & Strategy for Ogilvy Nigeria. Before her appointment, Gbemi was the Group Head Brand and Consumer Planning and Strategy for…

Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau (IAB) data released recently. Brand awareness made up 42% in 2019, up from 38% in 2018.…

Steve Babaeko, President, AAAN. The new President of the Association of Advertising Agencies of Nigeria, AAAN, Steve Babaeko in a LAIF & Direct Zoom meeting titled ‘‘Setting the Creative Agenda,’’ hosted by the Chief Executive…

Martin Mabutho, Chief Customer Officer , MultiChoice Nigeria Mr Martin Mabutho is the Chief Customer Officer of MultiChoice Nigeria, a leading Pay TV provider in Nigeria with an array of quality productions and other services.…

By Scott McKenzie Consumer behavior has been wildly consistent across the globe since January according to Scott McKenzie, the global head of Nielsen’s intelligence unit. He tells us about the impact of Covid-19 on spending habits…

A new study has revealed that the path to purchase involves a collaborative process within the family, stating that kids and parents especially moms play critical role. The research compiled by the research & Insight team…

Minister of Communications and Digital Economy, Dr. Isa Ali Ibrahim Pantami The Nigerian Communications Commission (NCC) has been saddled with the responsibility of leading the team that will ensure effective monitoring and…

Aeroplanes are grounded, restaurants and churches closed, streets empty. The world seems to be on standby, waiting for something to happen. In the meantime, companies are trying to survive. Those that shut down in response to…