Brand Communicator

Aeroplanes are grounded, restaurants and churches closed, streets empty. The world seems to be on standby, waiting for something to happen. In the meantime, companies are trying to survive. Those that shut down in response to…

By Sammy Ahmed In this time of upheaval, many brands are asking themselves the hard questions: Is now a good time to launch a new product? Can we use messaging that’s lighthearted and playful at a time when people are neither?…

Sometimes, the best way to get a feel for what's really going on in a country as big as the US is to look at it in microcosm. This has seldom been as true as during the protests in the wake of the murder of George Floyd by a white…

Outdoor Advertising Association of Nigeria (OAAN) has concluded plans to hold the 35th Annual General Meeting (AGM) on Tuesday, July 28, 2020 via virtual platform. OAAN secretariat made this known to Brand Communicator recently. It…

Kola Omisore, Creative Thinker, Consulting Partner, BigCap Thinking. Seasoned industry professional, Kola Omisore has floated BigCap Thinking, a creative boutique firm. According to the Creative Thinker/Consulting Partner of the…

Stakeholders in Nigeria’s Integrated Marketing Communications industry under the aegis of the Advertising Practitioners Council of Nigeria (APCON) have called on brands and businesses to employ more sustainable means of doing business,…

Digital advertising business-to-consumer (B2C) marketing budgets are expected to grow by 78% in aggregate in 2021, according to Gartner’s 2020-2021 CMO Spend Survey. Among CMOs, 78% cite rising budgets for social in 2021, 71% for…

A report published by Influencer and GlobalWebIndex has discovered that 96% of consumers who follow influencers say that they’re engaging with creators more or to the same extent as before the outbreak. The latest insights from…

Noah’s Ark Communications, a Lagos based advertising agency over the weekend won gold in the Outdoor, Installations and Activation category of the Pitcher Awards with“Let History Repeat Itself – Fela.” Apart from Noah’s Ark,…

L-R: Mr. Obum Okoli, Treasurer, Advertisers Association of Nigeria (ADVAN); Ediri Ose-Ediale, Executive Secretary, ADVAN; Princewill Ekwujuru, Chairman, Brand Journalists Association of Nigeria; Adeyemi Olufemi, Chief Information Officer,…