Brand Communicator

Rather than defending meager linear growth, agencies should move toward the exponential growth that awaits the developers of useful products By Diana Lee The standard fee-for-service ad-agency business model is on the way out—a…

Tony Agenmonmen, President, NIMN. National Institute of Marketing of Nigeria, NIMN, has concluded plans to host the 2020 Annual General Meeting (AGM) scheduled to hold online, Thursday, July 16, 2020. Meanwhile, the AGM will also…

An exclusive study by Marketing Week finds that while almost two-thirds of marketers are measuring the impact of creativity, they are still reliant on more “old-fashioned” research methods. By Sarah Vizard Measuring creativity is…

Steve Babaeko, President, AAAN Chief Executive Officer and Chief Creative Officer of X3M Ideas Group, Steve Babaeko has emerged the new president of the Association of Advertising Agencies of Nigeria, AAAN, in a virtual AGM and…

The Pitcher Awards, the new pan-African benchmark for creative excellence, yesterday revealed the shortlisted entries in all categories for its 2020 edition. The final winners will be announced on the 4th of July 2020 at the…

Sam Peña-Taylor, WARC The Creative Effectiveness Lion is one of the most prestigious awards to win at Cannes – here, the 2021 jury president explains what she will be looking for. Winning a Creative Effectiveness Lion is…

The Association of Advertising Agencies of Nigeria (AAAN) is set to host the 47th Annual General Meeting today via a Zoom business meeting platform. The AGM will also see the emergence of new executive members who will pilot the…

The Media Independent Practitioners Association of Nigeria (MIPAN) has inducted four agencies to its association. The agencies were inducted at the 2020 Annual General Meeting (AGM) held Tuesday, 30th June 2020 and they include:…

By Virginie Dremeaux, FreeWheel The easing of lockdowns is changing the environment for advertisers again. Virginie Dremeaux advocates using premium environments and experimenting with new channels, strategies and audiences. …

The Honourable Minister of Communications and Digital Economy, Dr. Isa Ali Ibrahim Pantami, has inaugurated two inter-agency committees with the mandate to review, collate, commission and communicate in local languages Information…