Brand Communicator

Prof. Umar Dambatta, EVC, NCC and Muhammad Nami, Executive Chairman/CEO, FIRS In line with its inter-agency collaboration, the Nigerian Communications Commission (NCC) has signed a Memorandum of Understanding (MoU) with the Federal…

By Janice Tan Consultancy fees and billable hours are always areas that remain somewhat a mystery given there aren't that many hard and fast rules to billing a client. At times, the race to acquire new clients can lead to…

Dr. Isa Ali Ibrahim Pantami, Minister for Communications and Digital Economy. Following the reappointment of Prof. Umar Garba Danbatta as the Executive Vice Chairman (EVC)/CEO of the Nigerian Communications Commission (NCC) for…

Firms need to accommodate customers and partners with uncertain or reduced incomes due to the COVID-19 pandemic or lose their business entirely, according to a new report by Forrester. The consultancy looked at how 26 B2C and B2B…

Global consumers are now less concerned than they were in April about the coronavirus situation in their own country, although more people expect the outbreak to take six months or longer to overcome and optimism has decreased in many…

Africa’s Leading Marketing Technology Company, Plaqad has launched SocialCred, the continent's first-ever social media clout ranking app. The Lagos-based startup, which celebrated its third anniversary earlier in May is reputed…

Many industry analysts predicted 2020 to be the year of change in agency-client relationships. Media and marketing consultancy ID Comms forecasted (pre-pandemic) at least a half dozen multibillion-dollar media pitches in the first…

Prof. Umar Garba Danbatta, Executive Vice Chairman, NCC In an effort to consolidate the gains made in the telecommunications sector in line with the National Digital Economy Policy and Strategy, President Muhammadu Buhari approved…

By Tokunboh George-Taylor Most companies develop a robust crisis communications manual. However, a few would have anticipated a pandemic like COVID-19. In the past weeks, brands were not sure when, what and how to communicate. It…

The fourth edition of the NET Honours People’s Choice Awards, an audience data based media awards, is set to hold on June 13, 2020. NET Honours, a property of marketing, media and technology company, ID Africa, is an annual…