Brand Communicator

Television advertisers could benefit from using the “persuasion rating point” as a metric to understand the impact of their commercials, according to a study published by the Journal of Advertising Research (JAR) The analysis was…

COVID-19 has ended years of double-digit growth for the digital advertising industry in Europe, but new figures from IAB Europe indicate that its decline in 2020, at -5.5%, will be far less than that experienced by all other media, at…

By Cat Davis It may be a cliché (not to mention a famous quote from John.F Kennedy) that in times of crisis we will find both danger and opportunity, but as we continue to navigate our way as a society and an industry through the…

As countries around the world emerge from lockdown, businesses are having to adjust to a future rather different from the one they’d planned for in January. WARC’s Anna Hamill highlights some key trends. Staring down the barrel of…

By Bolaji Okusaga This is for those who loathe 5G for vague and preposterous reasons - a new world is coming, and this is no heresy! Covid-19 is about to hasten the possibility canvassed on the platform of the ,4th Industrial…

Dentsu reported weak global earnings in the first quarter as the global advertising group tightened costs to meet a downturn from COVID-19.  The company, reporting a fall of 0.8% in organic growth for the three months to the end of…

Tuesday 31st December 2019, a day most us celebrated with a positive mindset; the cusp of a new year, and all the promise it encompassed. A year that would bring us opportunity and change, with so many positives to look forward to but…

Cannes Lions has concluded plans to release a Global Lions Creativity Report of the Decade in June to celebrate and recognise sustained creative success. It is the first time in Cannes Lions’ history that data from across ten years…

By Carolyn Corda With tourism halted by the need for people to stay home and not travel unless neccessary, Carolyn Corda, chief marketing officer for data intelligence business Adara, shares findings on the consumer behavior…

Global advertising spend is set to fall by 8.1% – $49.6bn – to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 outbreak, the latest WARC Global Advertising Trends report finds.…