Brand Communicator

Prof. Umar Danbatta, EVC,NCC The Nigerian Communications Commission (NCC) has suspended the Spectrum Trading Guidelines 2018 for the Nigerian telecommunications industry. The Board of Commissioners of the Commission rose from its…

Data used to be misunderstood. Companies hungrily gathered all of the data they could to drive business without necessarily knowing what to do with it. Today, marketers have a better understanding of what that data means, but still…

Anxiety and health concerns may be starting to ease for consumers, but levels of financial worries still remain high, which will affect the automotive market in particular. Deloitte’s latest Global State of the Consumer…

By Jeremiah Agada Statistics indicate that the first four to five years of any business are its "survival years." Each year, one out of 12 businesses in the United States for example, closes its doors, but this rate is one in…

The modern workforce is fast-changing, competitive, and complex – a challenging environment for anyone to work in. For women working in traditionally male-dominated industries like advertising (an arguable, howbeit, unproven fact),…

Oracle Experience: Championing Women Causes, Driving Women Inclusion Charity, they say, begins at home. This is very true for leading experiential agency in Africa, Oracle Experience as it has always championed the cause of…

“Women are the real architects of society.” Harriet Beecher Stowe once said. In line with the above quote and the importance of women in the society, today there are a number of brands around the world, championing the course…

Brand Communicator’s special project beaming the spotlights on brands empowering women will be incomplete without the mention of FMCG giants, Hayat Kimya. Since the company set sail into the Nigerian market, it has not only shown…

Mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of 2020, according to PubMatic. The findings from the digital technology company’s Q1 2020…

By Ishola Ayodele Albert Einstein once said, *“The problems of our lives cannot be solved by being in the same level of thinking we were when we created them”*. Hence there is a great need for us as communicators to start…