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Elev8media Launches Live Stream On Billboard With UBA Africa Day 2020

Brand Communicator May 25, 2020 0
Elev8media successfully partnered with UBA group for the 2nd edition of UBA Africa Day 2020. The YouTube live event will be streamed live on Elev8media’s iconic LED billboard screen, allowing members of the public to share in what…
Industry

Access Bank: Championing Gender Equality, Women Empowerment

Brand Communicator May 23, 2020 0
By Azeez Disu “Women, if the soul of the nation is to be saved, I believe you must become its soul,” Coretta Scott King once said. The quote emphasises the importance of women to nation building and importantly, for any nation…
Women In Marketing & Communications

Media Fuse Dentsu Aegis: Promoting Female Empowerment And Leadership

Azeez Disu May 23, 2020 0
“Women are leaders everywhere you look, from a CEO to a housewife that holds together a home. Our country was built by women who stand alone,” Denise Clark once said. The above quote stresses the importance of women in any society…
Women In Marketing & Communications

Brands Empowering Women

Jeremiah Agada May 23, 2020 1
The month of March can best be termed ‘Women’s month, and March 8 is the International Women’s Day, IWD. As an annual focal point in the continuing global movement for women’s rights, it celebrates the social, economic, cultural and…
Industry

Global TV Ad Revenue Trimmed 6% From Previous Growth Estimates

Brand Communicator May 22, 2020 0
Global TV advertising revenue will lose 6% of its expected growth due to COVID-19 over the next five years, with total global online entertainment advertising pulling back by 5%, according to Ampere Analysis. …
Industry

Three Tips For Marketing In Recession

Brand Communicator May 21, 2020 0
We’ve had recessions before, and the argument has long been made for why brands must market their way through a downturn. But what about the nuance of that marketing? Where should the emphasis lie to ensure the best use of budget and…
AIRTEL campaign I
Industry News

Dettol, JIK Partner With UNAIDS To Assist People Living With HIV Across Africa

Brand Communicator May 20, 2020 0
Ms Hafsat Mahmud; Receptionist NEPWHAN, Mr Clifford Emmanuel; National Secretary/Program Manager NEPWHAN and Mr Victor Okafor;  Regional Sales Manager, Reckitt Benckiser during a presentation of Dettol and JIK hygiene products to UNAIDS…
Industry

From Marketing Guru To Team Leader – The Changing Role Of The CMO

Brand Communicator May 20, 2020 0
The role of the Chief Marketing Officer is alive and well and will stay that way in the future – but it’s in for some major changes, concludes a new study from the World Federation of Advertisers (WFA). The WFA research highlights…
Industry News

Leadership In The Time of COVID: Experts Provide Short and Long Term Expectations

Brand Communicator May 19, 2020 0
L-R: Odunayo Sanya, Ag. Executive Secretary, MTN Foundation; Steve Babaeko, CEO/Chief Creative Officer, X3M Ideas and Lampe Omoyele, MD, Nitro121, during the Effective Leadership in Uncertain Circumstances webinar Nigeria…
Industry

Chris Wulff-Caesar Tasks Marketeers, Brands On Reinvention, Consumer Engagement

Brand Communicator May 16, 2020 0
The Marketing Director of FrieslandCampina Wamco Nigeria Plc., Chris Wulff-Caesar has tasked marketeers and brands to re-invent themselves, find new ways to engage consumers and deploy strategies that will keep them relevant during and…
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