Brand Communicator

Two global reports have surfaced in the past week indicating a desperate need for the advertising and media industries to work together to rebuild public trust. But amid an enormous public health crisis, can consumers’ concerns be…

#BeApp, a new live music streaming platform, and Coca-Cola has announced the launch of Coke Studio Sessions, an exclusive collaboration featuring a diverse line-up of musical performances for fans to enjoy over 60 consecutive days.…

Mrs Bola Adejobi, CEO, GateKrasher Ltd As the COVID-19 pandemic is spreading around the globe service providers and societies are facing unprecedented challenges. it has had ripple effects with devastating impacts on…

Dentsu Aegis Network (DAN) has launched dentsumcgarrybowen, bringing together Dentsu and mcgarrybowen. The new agency is led by global co-presidents Merlee Jayme, chair and chief creative officer at Dentsu Jayme Syfu in the…

Large multinationals are likely to cut harder and hold back ad spending for longer, according to the latest WFA Covid-19 Response Tracker. The second wave of the research found that 89% have deferred campaigns, up from 81% in March,…

By Liz Richardson How can food and drink brands reach consumers during the COVID-19 lockdown? Experiential brand activity will have to be taken directly to consumers in their homes, Liz Richardson, managing director and partner at…

The Group Marketing Director of Jotna Nigeria Limited (The La Casera Company), Emmanuel Agu has stated that neighbourhood stores, e-commerce and social media will accelerate the growth of Fast Moving Consumer Goods (FMCG) in post…

If there is a "bottom" to the rollback of ad spending during the COVID-19 pandemic, it probably hasn't come yet for about half of ad executives. That's the finding of a report published by equities research firm Pivotal Research Group,…

Brian Wieser, Global President, Business Intelligence at GroupM, shares his outlook for the ad industry and global economy as part of the WARC Guide to Marketing in the COVID-19 Recession. The scale of the decline of the global…

Remi Ogunpitan Like every industry, the AudioVisual (AV) industry is currently navigating the choppy waters caused by the ripple effects of the spread of COVID-19, or Coronavirus. As rapidly as coronavirus has spread across the…