Brand Communicator

New research from online brand management company Yext offers insight into how people’s use of online search has changed around the world since the COVID-19 pandemic took off. Its COVID-19 Global Search and Engagement Report, based…

It’s business unusual the world over and to help ease the challenges with staying connected in the face of COVID 19, MTN Nigeria has introduced MTN4ME, a new feature uniquely designed to meet the specific needs of each customer. …

Lanre Adisa, CEO/CCO, Noah's Ark Communications. The CEO/CCO of Noah’s Ark Communications, Lanre Adisa, has stated that digital deployment will grow remarkably, business model will change and others factors will shape the future…

By Tunji Faleye These are not best of times as the whole world is gripped with fear and uncertainty in the face of Covid-19 onslaught. Looking back into history, nothing best compared to this period, as the First and…

In a bid to curtail the spread of the COVID-19 virus, Flour Mills of Nigeria Plc (FMN), leading integrated food business and agro-allied Group, has redeemed a $280 million pledge to the Nigerian Private Sector Coalition Against…

Sir Martin Sorrell, executive chairman of S4 Capital, has predicted that the second quarter of the year will be “a bloodbath” for many companies, especially those who are not digitally strong. Speaking to The Drum as part of…

The Loeries, Africa and the Middle East’s most prestigious accolade for the brand communication industry, will be free for all entrants in 2020. “The COVID-19 pandemic has created challenges across society and the brand…

Of the 2.8 million online pages containing COVID-19 related keywords across GumGum’s publisher network, 62% were considered brand safe, according to a study by the artificial intelligence company and its content classification and…

Brand building takes time – two to five years – and might initially be less profitable than an activation-only strategy, so it is crucial to be able to forecast over at least a five-year period to reassure the marketing team the…

Recently, Nigerians celebrated Easter along with the rest of the world. It is noteworthy that Easter is a day set aside for Christians to recognize the supreme price paid by Jesus Christ for the redemption of mankind. Despite the…