Brand Communicator

Prof. Umar Danbatta, Executive Vice Chairman, NCC Nigeria’s independent telecoms regulatory authority, the Nigerian Communications Commission (NCC), has embarked on the building of six Information and Communication…

By Ronan Shields Key insights: • Marketers are growing increasingly wise as to how their ad spend was allocated in the salad days of programmatic. The economic impact of the coronavirus crisis on the…

The Cannes Lions Festival of Creativity will not issue refunds for its canceled 2020 event, or at least organizers are trying to avoid it, says festival Chairman Philip Thomas. "A lot of the people who can go to Cannes, our…

Facebook has filed a lawsuit against the founder of a software company for running deceptive advertisements on its social media platforms, including links to investment scams and bogus information about the coronavirus pandemic. …

Solabomi Okonkwo, CEO, Core EXM By Solabomi Okonkwo As a Brand communication and consumer marketing expert who has had the privilege of working with global brands and talents within our continent and beyond, one is inspired to…

Mukhtar Sirajo, President/Chairman of Council, NIPR. The Nigerian Institute of Public Relations (NIPR) has among other things, decried the poor communication strategy and stakeholder engagement deployed by the government following…

It’s an unprecedented time for humanity and thus communications and advertising too. Jessica Perri appeals to creatives everywhere to pitch in with ideas. On March 20, the UN’s World Health Organization sent out a ‘Global Call to…

The Ogun State government has received hygiene products from foremost bleach brand, Jik as part of the brand’s contribution to the fight against the COVID-19 pandemic in Nigeria. The donation serves as support for the state…

Although news media consumption due to COVID-19 is sharply higher, perceptions of news media have not changed, according to a recent poll from the Knight Foundation/Gallup Poll. “Like the 2018 and 2019 results, 34% of…

The Central Bank of Nigeria (CBN) has warned Nigerians to avoid been defrauded by cyber-criminals who might want to take advantage of the current “COVID-19” pandemic to steal sensitive information, or gain unauthorized access to their…