Brand Communicator

As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing…

Facebook is expanding its Coronavirus Information Centre to Nigeria and 16 more countries in sub-Saharan Africa. The Information Centers form part of Facebook’s effort to help the global fight against COVID-19 by providing people…

The ongoing laying of fibre optic cables and the deployment of other telecoms equipment by mobile network operators (MNOs) across Lagos and other states is entirely to expand their networks infrastructure across the country to…

The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman. It’s important brands understand what consumers will and won’t tolerate. Within marketing, forms of technology progress from being…

Interswitch, a leading integrated digital payments and commerce company, has assured customers that all its business operations continue to run smoothly, without any snags, as the company has implemented a fully operative business…

Leading health brand, Dettol has donated a variety of hygiene products to Ogun State in support of the State Government’s fight against the COVID-19 pandemic. This donation forms part of Dettol’s contribution to the Ogun State…

By Segun McMedal A view of the deserted central business district is pictured on the first day of a 14-day lockdown aimed at limiting the spread of coronavirus disease (COVID-19) in Lagos, Nigeria March 31, 2020. REUTERS/Temilade…

Elev8media Advertising Ltd has announced that it is supporting Nigerian Businesses with a 30day free exposure worth N40,000,000 (Forty Million Naira) on its iconic billboard located at CMS, Marina, Lagos State. This is made…

Raymond Murphy, Chief Executive Officer, Mouka Mouka, Nigeria’s leading mattress and bedding products manufacturer, joined the World Sleep Society in commemorating 2020 World Sleep Day recently at its corporate head office in Ikeja…

An analysis of the recently released three WARC Rankings – Creative 100, Media 100 and Effective 100 – has identified nine common marketing themes used by highly successful brands. “Becoming a successful brand is not as easy as…