Brand Communicator

The Experiential Marketers Association of Nigeria, EXMAN, will hold its 2026 Annual General Meeting in Uyo, Akwa Ibom State, from July 16 to 19, as it pushes for tighter collaboration and stronger standards in Nigeria’s experience…

Second right, Chika Nwosu, Managing Director of PalmPay Nigeria with other panelists at the 2026 Digital Pay Expo Industry leaders, regulators, and payment experts have called for stronger infrastructure, responsible artificial…

A new chapter has begun for Lafarge Africa Plc as the company officially unveiled its new corporate identity and name — HBM Nigeria Plc. The transition marks a significant milestone in the company’s transformation journey and…

Nigeria's advertising and marketing communications ecosystem is set to converge for the 2026 National Advertising Conference (NAC), the industry's flagship annual gathering, under the theme: “Repositioning the Marketing…

AdForum has announced the launch of AskMaud, a new AI-powered research assistant that transforms the company’s extensive advertising archive into a conversational intelligence platform for agencies, brands, consultants and…

The Advertising Regulatory Council of Nigeria (ARCON) has issued a strongly-worded public warning to politicians, political parties, advertisement agencies, media owners, and political support groups, directing them to immediately halt…

Hardwork is often mistaken for long hours, endless activity, or the loud pursuit of recognition. But as Africa's creative industries continue to evolve, a more important distinction is emerging: the difference between work that is…

Most sponsorships still operate on an awareness model. Brands secure visibility. Audiences consume content. Engagement ends there. But consumer behaviour has evolved. Today's audiences increasingly expect…