Brand Communicator

By Alex Khan-15 August 2019 07:48am Consumers’ attention is moving from the small screen to the even smaller screen — the smartphone. This year marks the first time in history that US consumers are spending more time on their mobile…

Nigeria’s biggest family festival, Nickelodeon NickFest Nigeria 2019, is set to hold its third edition in Lagos on 28 and 29 September 2019. Following a successful partnership in 2017 and 2018, Viacom International Media Networks…

DStv has appointed Playmakers as its lead sponsorship and activations agency after a successful pitch process. The new business will see Playmakers conceptualise and leverage DStv's sponsorship and activations efforts in and around its…

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer…

The Advertising Practitioners Council of Nigeria (APCON) and agencies which include Lagos State Signage & Advertisement Agency (LASAA) and Outdoor Advertising Association of Nigeria (OAAN) have condemned the repulsive viral video…

Raymond Murphy, Mouka CEO displaying his honourary award at the NIMN Investiture yesterday. The Chief Executive Officer and Managing Director of Mouka Limited, Raymond Murphy had the Honorary Fellow of the National Institute of…

As a business, you know that social media is an important part of your overall digital marketing strategy - of course you do, it’s 2019. Social media has so much potential; it could drive your sales, increase your ROI and contribute to…

The Executive Vice President and Managing Director of Viacom International Media Networks Africa (VIMN Africa) and BET International, Alex Okosi was inducted as an honorary Fellow of the Nigerian Institute of Marketing of Nigeria…

The true cost of mobile ad fraud over the first half of the year has been calculated by mobile attribution and marketing analytics specialists Appsflyer, which found that $2.3bn in ad spending was subject to app install fraud over the…

By Christopher Tolve Customers are turning their backs on traditional business models and demanding higher standards from brands according to research from Oracle. The dramatic split in attitudes between those born before 1980…