DStv has appointed Playmakers as its lead sponsorship and activations agency after a successful pitch process. The new business will see Playmakers conceptualise and leverage DStv’s sponsorship and activations efforts in and around its areas of customer experience and engagement.
“Winning the DStv
account is an important win for Playmakers. DStv is the leading broadcaster on
the African continent, with an incredible bouquet of content and world class
inhouse production capabilities. DStv has very exciting ambitions to grow their
business and we look forward to partnering with them to help them achieve these
goals,” says Matt Ellenbogen, Playmakers Group MD.
The Playmakers DStv team has hit the ground running by exploring
collaborative opportunities to expand DStv’s engagement with existing and
prospective clients. The new addition to the Playmakers client base means the
agency will have an opportunity to work on even more of the best local,
continental and global events varying from sports, lifestyle and general
entertainment.
“A large portion of sponsorship value is driven through broadcast and
content. This is a space that is changing rapidly at the moment. We believe our
new partnership with DStv will also keep us closer to what is developing in the
broadcast and content space,” adds Ellenbogen.
“We’re excited to have Playmakers as one of our core agencies that will
propel our business objectives through our various valued sponsorship and
partnership properties. The Playmakers team delivered a pitch presentation that
showcased thought leadership, a strong understanding of our business challenges
and global trends shaping broadcasters today. We look forward to working with
the award-wining agency and wish them all the best,” shared MultiChoice Chief Customer
Officer, Simon Camerer.
Playmakers is a leading marketing and sponsorship agency with capabilities
in strategy, sponsorship marketing, activation, production, media, retail
marketing and public relations. With a team of over 60 specialists from across
the marketing sphere, Playmakers strives to lead from the front in developing
thinking that challenges convention and solves clients’ business challenges.
Credit: Biz Community