Brand Communicator

The out-of-home media sector is enjoying a global growth spurt courtesy of a jump in sales across the Asia Pacific region, which is now the single most important territory for OOH. It posted $13bn in revenue for 2018, equivalent to a…

Unilever has a developed a cross-media measurement model and is fielding input from other advertisers to improve it, as part of its efforts to clean up the digital ad ecosystem. The model has been a year in the making after outgoing…

CEO of Jumia Nigeria, Mrs Juliet Anammah. In recognition of its contribution to promoting micro, small and medium enterprises (MSMEs) in Nigeria and for remaining the most trusted and recognised online retailer, the Board of Editors of…

R. Kelly DStv is set to debut two explosive shows this February on Crime + Investigation. The six-part series “Surviving R. Kelly,” and the crime documentary will chronicle the saga of Hollywood movie mogul Harvey Weinstein in…

Aliko-Dangote The ongoing investment in refining, petrochemicals, fertilizer and gas is driven by the desire to bring innovation and efficiency into all aspects of Nigeria’s oil and gas sector, the President/Chief Executive, Aliko…

Google has entered into a five-year $110m (£84m) deal with OpenX, a programmatic software company, that will make it the first major online ad exchange to operate without a server. The deal will allow OpenX to improve its ad…

Young brands may benefit from tapping the power of event marketing to enhance their status and drive revenue, according to a study published in the Journal of Advertising Research (JAR). Event-Marketing and Advertising Expenditures:…

By Janice Tan Short preparation periods, demanding automatic ownership of intellectual property (IP), sudden change in pitch briefs, refusal to pay pitch fees – such occurrences are not new to ad agencies. The Association of…

Taiwo Agboola, Chief Operating Officer, 7even Interactive 7even Interactive was recently announced the winner of the keenly contested Anheuser-Busch InBev’s Nigerian subsidiary, International Breweries’ HERO Beer advertising business. …

In line with her continuous improvement culture, Plural Media has upgraded her LED Billboard into a 104sqm screen on Allen Roundabout, Ikeja, an area that is still reckoned as a reference point for entertainment and commercial buzz in…