Brand Communicator

The Development Bank of Nigeria (DBN) has launched her first television commercial to be broadcast across various platforms to educate the teeming Nigerian Micro, Small and Medium Enterprises (MSMEs) on how to access the DBN loans…

By Azeez Disu Technological disruption and other issues are changing the Integrated Marketing Communications (IMC) landscape globally. Agencies are now reinventing to key to current realities. In Nigeria, the story is not…

The world’s largest FMCG company has made a commitment to fight stereotypical representation in every industry, and is leading from the front with its ‘Unstereotype’ campaign. “The ‘Unstereotype’ campaign is applicable to…

As part of effort to offer its global brands with contents relevant to the local market, Ogilvy, a member of the WPP Group, has opened a Nigerian office in partnership with First Primus Group headed by Seni Adetu as the Group Chief…

By Jeremiah Agada Introduction Recent scroll through an Instagram page propped up a video posted by a fast-rising social media influencer based in Delta State, called Homeoflafta. The video in question was a Television…

The traditional mind set of many Nigerian brands is making it difficult for the country’s advertising industry to keep pace with the new global data-driven approach, which would make better inroads into the country’s young consumer…

AT&T introduced a new tailor made advertising business that seeks to disrupt Google and Facebook's tight grip on the industry. The division has a new name, Xandr, and a mandate to create a marketplace for targeted TV and online…

By Myles Younger As digital advertising matures, brand data is about to have its day. The decisive question for brands will no longer be which digital ad stack offers the best feature set, but which combination of a digital ad stack…

Siddiqah Street Kitchen a subsidiary of Siddiqah Primo Foundation has been announced as the winner of the fourth edition of the Nominate-A-Charity competition organized by Nimbus Media Limited and held recently. Nimbus Media…

Marketing spend by financial services businesses on content creation is expected to increase significantly this year, but advertising in print and TV is set to drop, according to a survey of financial services marketers. While…