Brand Communicator

After a splendid time at the Obafemi Awolowo University (OAU), Ile-Ife, Osun State, the Pulse Campus Invasion train is making a stop at the University of Calabar (UNICAL), Cross River State. As usual, the MTN team has a lot under…

Federal Palace Hotel witnessed an incredible fun-filled experience at the recent second edition of Nickelodeon family festival Nickfest in partnership with Maltina. The event which had over 4,000 kids in attendance is one we cannot…

Dentsu Aegis Network has acquired Branded Ltd, organisers of YouTube FanFest global tour and All That Matters in Asia Pacific to boost its live events capabilities. The acquisition will see Dentsu park Branded under its lifestyle…

RECMA - Research Company which evaluates Media Agency Billing and Ranking globally, published its annual ranking report in September 2018 for Media Agencies, which covers key markets in Africa, namely Nigeria, Ghana, Kenya and South…

MultiChoice has announced the appointment of Nkateko Mabaso as the CEO of M-Net in Sub-Saharan Africa, effective immediately. Mabaso succeeds Yolisa Phahle who has stepped into the role of CEO of General Entertainment for the Video…

The Nigerian PR Industry has been suffering from a slow decline in profitability, as competing practices continue to encroach on the public relations space. This, and other revealing data, are contained in the third edition of…

The continual existence of the Ministry of Information separate from the ministry of communication does not make much sense. The two should be merged into a single ministry of Public Communications. This call was made by…

Global communications and public relations organization, BHM has unveiled important findings on the Nigerian PR industry in its newly released 2018 PR Report. Now in its third year, the Report, which contains insights across key…

By Marc Vermut, VP, market strategy for retail, Neustar The modern consumer is no longer a single-channel shopper. A recent study of a major U.S. retailer's customers found that 73 percent followed an omnichannel purchase…

Marketers get excited about data, artificial intelligence and the internet of things because of their combined power to potentially impact consumers' everyday lives. Across the commerce landscape, the potential applications may be…