Brand Communicator

German automaker Volkswagen plans to evolve into a “mobility service provider with a connected fleet” and it has taken two significant steps towards this goal. The company announced last week that it would invest €3.5bn ($4bn) by…

Platforms like Facebook and Instagram are providing a rich ground for direct-to-consumer brands to launch at scale and become an instant part of their customers’ everyday lives, as long as they can create reasons to keep engaging. By…

Redesigning Coke Zero Sugar is becoming a biennial event for Coca-Cola. In 2014, Zero (as it was known then) got an “edgy” makeover and a new visual identity that features a red circle icon as it looked to shake off its blokey image.…

In its latest move designed to prevent discriminatory ad targeting, Facebook is removing thousands of options that could show bias against different religions, races and cultures. On Tuesday, Facebook said it would discontinue 5,000…

As part of its Corporate Social Responsibility (CSR) initiative, Interswitch Group, a leading Pan-African electronic payment and digital commerce Company, is set to host the first edition of the InterswitchSPAK project with a…

MTN mPulse, the latest innovation from the leading ICT company, MTN Nigeria, made its debut today, Thursday 23rd August at the Landmark Events Centre, Victoria Island, Lagos. The proposition designed for tweens and teens (ages 9-15)…

Dan Oshodin, veteran advertising media strategist and champion of accountability and measurability of out of home advertising has resigned his position as managing director of Posterscope Nigeria and from the board of Media Fuse…

Five years ago, SodaStream's attempt to mock big soda makers in a Super Bowl ad was blocked. Now, the maker of countertop carbonating devices is "honored" to be sold to one of them. PepsiCo Inc. is paying $3.2 billion for SodaStream…

On the 40th anniversary of the Loeries, the best of brand communication across Africa and the Middle East was awarded over two nights in Durban. At the awards ceremonies on Friday 17 and Saturday 18 August, hosted by Donovan Goliath,…

In staying true to its value proposition of making everyday payments easy, Quickteller has rewarded 195 customers in its Delight Promo draws held at the Interswitch Group head office in Lagos recently. Quickteller Delight promo is a…