Brand Communicator

According to father of modern marketing, Philip Kotler, “Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become…

Tunji Faleye reporting from Durban, South Africa Agencies, brands and media organisations have been advised to democratize marketing profession to enable women to perform their duties adequately well in today's marketing…

A new study conducted by Rapport, the out-of-home arm of IPG Mediabrands, has drawn a direct connection between Out of Home advertising and greater trust in social media. The study, named Standing on the Shoulders of Giants, measured…

Brand Communicator, foremost Brands and Marketing publication has concluded plans to host the 2nd edition of Women in Marketing & Communications Conference/Awards (WIMCA) at Muson Centre, Onikan, Lagos on 31st August 2018. WIMCA…

For the third year running, Facebook is sponsoring the annual Facebook Challenge as part of the Student Category at The Loerie Awards 2018 - Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters…

Coca-Cola is to challenge Gatorade’s dominance of the sports drink market in the US after buying into Bodyarmor, a start-up that markets a healthier alternative to the leading brands. Bodyarmor, which is backed by the basketball star…

After successfully setting a new benchmark in the longest drinks-pouring category of Guinness World Records, Arla Dano has been conferred with the global record holder title in the category by the awarding institution. The…

Tunji Faleye reporting from Durban All is set for 2018 Loeries Creative Week as advertising and brand communication professionals have been arriving Durban, South Africa for the reward and celebration of…

The leading media relations consultancy for Africa and the Middle East, has announced a strategic alliance with Kwesé TV’s sports content platform Kwesé Sports, arguably Africa’s most trusted source for sports…

The team of the frontline Brands and Marketing publication, Brand Communicator Magazine, is set to storm the 2018 Loeries in Durban, South Africa. Recall that Brand Communicator Magazine was made the official media partner of the…