Brand Communicator

“If you want to cook like a chef, shop like a chef.” These are the words of Tolu Erogbogbo - better known as Chef Eros, Shoprite Nigeria’s first ever brand ambassador. This self-taught chef started selling chicken…

Dentsu Group has branched out into Indian transportation with an investment in Shuttl, a digital smart-bus mobility service used by around 50,000 people each day across seven cities. Dentsu’s corporate venture capital fund invested…

In realization of the Sustainable Development Goal 3 (SDG3), which focuses on promoting good health and well-being, leading telecommunications services provider, Airtel Nigeria, has partnered with St. Cyril Cancer…

If you could remember, in 2016, one of the largest telecoms companies in Africa was mulling a grand plan to ban WhatsApp on its network. The crux of the matter was that the company and its competitors were recording loss of…

The global digital out of home (OOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in programmatic advertising. According to MarketWatch, the report by Market Research Engine states…

By Azeez Disu In the face of challenges confronting the out-of –home (OOH) industry in Nigeria, Otunba Seni Adetu, CEO Algorithm and former Managing Director of Guinness Nigeria; Ijedi Iyoha, Acting Registrar, Advertising…

The Board of 9mobile yesterday announced the extension of the timeline for closure of the acquisiti on process. In a press release made available to Brand Communicator and signed by Boye Olusanya Chief Executive Officer of…

Eat’N’Go Africa, a Nigerian Premiere Quick Service Restaurant company has taken food business to another level with the opening of a first of its kind, foodcourt style restaurant. The store will officially open its doors on…

Managing Director, IBST Limited, Aderemi Ogunpitan, has formally launched IBST Media and Content Group in Nigeria. The group comprises, IBST Limited, a video production company that has been in operation for 16 years. Other new…

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory. On Wednesday, Snapchat said advertisers are now able…