Brand Communicator

As part of efforts to make the 2018 Loeries edition bigger and better, the Loeries Africa MiddleEast, one of Africa’s largest gathering of creatives and organisers of the prestigious Loeries Creative Week, has appointed Nigeria’s most…

Typically, the Cannes Lions Festival of Creativity’s New Directors’ Showcase (NDS) is presented by Publicis Groupe’s Saatchi & Saatchi. Given Publicis’ decision to send just 84 employees this year—and CEO Arthur Sadoun, of…

Nike's "Nothing Beats a Londoner," was the first Grand Prix recipient in the new Social & Influencer Lions category at the Cannes Lions International Festival of Creativity on Thursday night. "When we come down to it, this…

Unilever is testing a creative agency model that brings agencies within holding groups together into a single team. If comes after the unprecedented move made by fellow ad giant Procter & Gamble earlier this year, which is going…

With the World Cup now well underway, it is clear that hundreds of brands are trying to cause a stir at the global event which organiser Fifa boasts will attract 3.2bn viewers. To do so, brands were presented with a few choices: spend…

After falling to Omnicom for the past three years, WPP made a big comeback at this year’s Cannes Lions Festival of Creativity, with MediaCom scoring the highly coveted Media Network of the Year Lion. The announcement went live this…

The second episode of Airtel Touching Lives (ATL) Season 4, which was aired recently, documented how Airtel literally touched the lives of the Olanrewaju Komolafe family; a family of five, battling with a streak of unending tragedies.…

R/GA London has won a pair of gold Mobile Lions at Cannes for Snaptivity, a robotic camera system for sports stadiums that use AI to capture photos of fans at moments of excitement. The work also won the Best Use…

McCann London has scooped the Creative eCommerce Lions Grand Prix at Cannes for its campaign for Microsoft encouraging gamers to design and share their own controllers. With customised controllers costing up to 50% more…

Google is muscling in on the podcast market with the launch of its own Android podcast app, Google Podcasts. After a false start with a standalone service, “podcatcher” for Android, which was axed in 2012, users have had to…