Brand Communicator

Launching an agency may be the dream for most stifled visionaries but with almost 660,000 startups cropping up in the UK alone in 2017, the competition is stiff. The speakers at The Drum’s Agency Acceleration Dayimpart the advice they…

The Out-Of-Home (OOH) sector of the IMC industry in Nigeria was the worst hit by the recession that destabilised the country’s economy in 2015. Coupled with its challenges of multiple taxation / over taxation, community issues with Area…

Unilever CEO, Paul Polman will be honoured by organisers of Cannes Lions International Festival of Creativity with the Cannes LionHeart Award in recognition of his commitment to building sustainability into the heart of Unilever’s…

Dentsu Aegis Network has acquired Chilean performance agency, White Label, which is being aligned with the firm’s iProspect network and will be rebranded as iProspect Chile. Financial terms weren’t disclosed. The six-year-old agency…

The Chief Executive Officer (CEO) of Standard Chartered Bank Nigeria, Ms Bola Adesola and the Chief Executive Officer of Unilever Plc, Mr. Paul Polman have been appointed as Vice-Chairs of the Board of the United Nations Global Compact.…

The third edition of the African Drum Festival held from the 19th to the 21st of April 2018 in Abeokuta, Ogun State. The three-day event which featured drum troupes from 33 states in Nigeria as well as troupes from over 20…

Google, Facebook, Alibaba, Baidu, and Tencent continue to lead in digital advertising and marketing growth -- specifically in the fourth quarter of 2017, according to new research. Forrester reported recently in a report titled…

  AXA Mansard Insurance Plc, a member of the AXA Group and global leader in insurance and asset management, has announced the launch of a revolutionary application in the Nigerian non-banking financial services industry called…

Four junior secondary school students in Nigeria have created a mobile app that could revolutionise agriculture globally. Sponsored by Guaranty Trust Bank plc, they are on the verge of making history at the globally renowned…

Ford Motor Co. plans to stop selling all sedans in North America and has nearly doubled its cost-cutting target by 2022 from the plan it laid out only six months ago. The automaker said it will either fix or eliminate…