Brand Communicator

...Unveils Largest-Ever Brand Advertising Campaign In The US   Amid what is arguably the biggest crisis in its 14-year history, Facebook launched its largest-ever brand advertising campaign in the US, the same day it posted almost…

In 2017, approximately $13.5 billion was raised in the equity capital markets in Africa or by African companies in non-African capital markets, a 49% increase from 2016, PwC has said. Similarly, $7.5…

In celebration of its 100th Anniversary, the world leading air conditioning company, Panasonic Corporation has launched a new range of shower Cooling Aerowings Air Conditioner series into the Nigerian market. The new air…

Marketers remain uncertain about what impact their digital video campaigns are having, according to data from a recent report. A study conducted by the CMO Council and video advertising technology provider ViralGains found that…

Pamodzi Sports Marketing, organiser of the acclaimed Okpekpe International Road Race, has unveiled Ecobank Mobile App as the official Banking Service platform for the 2018 edition of the race slated for Saturday May 12 in Okpekpe, Edo…

Confectionery giant Nestle has instigated a spring clean of its North American advertising business, with a view to consolidating the sprawling sector to between four and six agencies. Reports in Adweek suggest…

Apple is bracing itself for a probe from the European Commission into its planned $400m purchase of Shazam, the UK-based music discovery app. Regulators are alarmed at the prospect of Apple flexing its muscle by encouraging…

Google advertising revenue grew 24.4% to $26.6bn, while Google’s other revenues – including hardware and enterprise software – were up 35.8% to $4.4bn. But rising costs meant the company’s operating margin fell…

THISDAY Publisher, Prince Nduka Obaigbena, a former President of Nigerian Bar Association, Chief Wole Olanipekun (SAN), and a former Special Adviser on Media and Publicity to ex-President Goodluck Jonathan, Dr. Reuben Abati are expected…

As part of its West Africa expansion, connectivity and data centre solutions operator MainOne, Nigeria’s provider of wholesale bandwidth telecommunications services and land cables to telecom operators and Internet…