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Guinness Nigeria flags Off Transport And Safety Week 2018

Brand Communicator Mar 20, 2018 0

In line with its avowed commitment to promoting road safety and sustainable transport systems in the country, Guinness Nigeria Plc, a subsidiary of Diageo Plc, has held its Transport and Safety Week, to reiterate the importance of…

Brands

APUS Offers Solution To Bridge Digital Divide In Nigeria, Other Markets

Brand Communicator Mar 19, 2018 0

The boom of mobile internet technology has increased the speed and reach of information across the globe. Undoubtedly, the world is witnessing the era of IoT at an even faster speed than we thought. However, the digital divide…

Foreign

Total Media Launches JV With Germany’s Mediaplus To Offset Brexit ‘Uncertainty’

Brand Communicator Mar 19, 2018 0

Britain's Total Media and Germany's Mediaplus have launched a joint venture, called Total Mediaplus, with hubs in London and Munich. Guy Sellers, the chief executive of Total Media, said it made sense for his independent…

Foreign

AMV BBDO Beats Adam & Eve To Joint Virgin Atlantic, Virgin Holidays Ad Account

Brand Communicator Mar 19, 2018 0

AMV BBDO will work on both accounts on a three-year contract, but each brand will retain a unique identity and independent in-house teams. The agency has been tasked with developing complementary, but distinctive, marketing…

Industry News

Stakeholders Urge Consumers To Oppose Corporate, Brand Manipulation

Brand Communicator Mar 19, 2018 0

Nigerian consumers have been told not to allow themselves to be taken for granted any longer as they should wake up to their rights.Chairman The Lagos State Consumers Protection Agency, LASCOPA and the Association of…

Brands

Cadbury, NFF Sign Partnership, Unveil TomTom As Official Candy Of Super Eagles

Brand Communicator Mar 19, 2018 0

L-R: Director, Corporate and Government Affairs, West Africa, Cadbury, Mr. Bala Yesufu; Category Marketing Lead, West Africa, Cadbury, Mrs. Chidinma Uwadiae; President, Nigeria Football Federation (NFF), Mr. Amaju Pinnick;…

News

Cross-Border Retail Volumes To Increase At Annual Average Rate Of 25% Between 2015 And 2020 –…

Brand Communicator Mar 16, 2018 0

Cross-border e-commerce continues to provide significant growth opportunities for retailers and manufacturers with an international online product offering. According to a 2017 DHL report, cross-border retail volumes are…

Opinion

Are Stories Dead – Or Just The Way We Tell Them? Five Ways Advertisers Can Tell New Tales

Brand Communicator Mar 15, 2018 0

By J Barbush The past month of my life outside of work was spent judging branded entertainment award show entries. As I watched submissions, patterns began to emerge. The one glaring takeaway was this: The stories we tell are…

Industry News

Dentsu Aegis Network Set To Organise Innovation Roadshow In Lagos, Others

Brand Communicator Mar 15, 2018 0

Dentsu Aegis Network SSA a leading media, digital and creative communications services that Innovate the way brands are built is set to organise Innovation Roadshow which will take place across the region during the months of March and…

Brands

GTBank Announces Full Year 2017 PBT of N200.24Billion

Brand Communicator Mar 15, 2018 0

Guaranty Trust Bank plc has released its audited financial results for the year ended December 31, 2017 to the Nigerian and London Stock Exchanges. A review of the results shows positive performance across all financial indices,…

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