Brand Communicator

By Tunji Faleye Olusegun Fafore has left the service of Nestoil Limited after a career full of achievements with tireless dedication. Barely few weeks after leaving Nestoil, the suave Fafore has floated…

By Andy McCaul It’s an important objective imposed on marketers every single year – how best to squeeze every drop out of the annual budget. Even industry professionals who, on paper, have more cash to splash, are still pressed to…

Lisbon International Advertising Festival has announced its first two Grand Jury Panels which will assess this edition’s pieces in both the Radio and Branded Content categories. The Grand Jury has the mission to set a previous evaluation…

By Azeez Disu As some public relations firms continue to decline in patronage and revenue, John Ehiguese, Managing Director of Mediacraft Associates Ltd and President, Public Relations Consultants Association of Nigeria (PRCAN) has…

Seven members of MTN’s Y’ello family joined other Arsenal fans at the Emirates Stadium in London to watch the much anticipated Premier league clash between Arsenal and Manchester City. These MTN customers, who are also ‘Gunners for…

Twitter is now looking into the concept of measuring conversational health to combat abuse on the platform. To achieve that, Twitter is working with a non-profit research organisation Cortico and Social Machines which identifies…

Pitching to clients can be both arduous and exhilarating. The Drum Chip Shop Awards judges share their experiences of projects that they thought might never make it out of the boardroom. Will Rust, Executive Creative Director, Ogilvy…

Coca-Cola is set to release its promotional uplifting anthem recorded for 2018 FIFA World Cup on March 16 as global football fans gear up for the biggest sport competition. Coke partnered with multiplatinum-selling pop star…

In its bid to end rice importation in Nigeria, Dangote Group  has inaugurated a multi billion Naira rice processing mill in Jigawa State. The Dangote Rice Outgrower Scheme in Jigawa State reached a turning point when the President of…

Mastercard has announced that it will use Facebook Messenger to provide technology to small businesses in Africa and Asia to drive affordable acceptance of electronic and mobile payments. Access to digital payments will help these…