Sodium Brand Solutions Appoints Titi Oremade General Manager
Leading Integrated Marketing Communications Agency, Sodium Brand Solutions, has appointed consummate brand marketing expert, Titi Seun-Oremade as its first…
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Zinox Group plots To Overtake Jumia With Acquisition Of Konga
Zinox Group, integrated ICT solutions and Original Equipment Manufacturer, has acquired Konga in an attempt to take leadership of the e-Commerce market in Africa from Jumia.
In Nigeria, Jumia makes thousands of daily deliveries. In…
Mall For Africa Enters 11 New Markets To Deepen Presence In Africa
Beyond its presence in Nigeria, Kenya, Ghana and Rwanda; Mall for Africa, leading online shopping platform, has expanded its operation to 11 new African markets.
The 11 new markets include Angola, Chad, Guinea, Botswana, Tanzania,…
Consumers Less likely To Complete Purchases On Mobile
New research shows that shoppers are less likely to go through with an online purchase if they are using a phone or tablet.
The findings come from a study conducted by the University of East Angelia and published in the Journal of…
Google, Facebook To Chew Up 67% Of APAC Digital Ad spend In 2018
Google, YouTube, Facebook and Instagram are expected to represent 67% of digital ad spend in Asia-Pacific in 2018, and 66% worldwide.
According to Salesforce’s ‘Digital Advertising 2020 Report’, the giants continue to increase their…
Amazon Overtakes Google, Apple As World’s Most Valuable Brand
It’s another great year for big tech brands, as Amazon overtakes Google and Apple as the world’s most valuable brand according to the latest Brand Finance Global 500 rankings – perhaps not entirely surprising, given its approximately…
Connecting Travel Brands in a Meaningful Way
Once upon a time, 800 words on a page with a stunning image were enough to inspire customers to travel to a destination, stay in a resort or visit an attraction. Travel was one of those high-ticket items one didn't get to experience…
African Cristal Festivals Reappoints Brand Communicator Media partner, Agent
After a successful partnership in 2017, African Cristal Festivals, the most prestigious awards and celebration of creativity in Africa, has reappointed Brand Communicator, a frontline brand and marketing magazine, as…
Pfizer @60: Redefining Ethical Pharma Marketing Landscape
A 60-year anniversary is traditionally the diamond anniversary worthy of celebration especially in a clime where there is high mortality rate in businesses.When a man looks into a mirror, the image does not only reflect who he is today,…
Establishing A Brand-Safety KPI
By Tunji Faleye
A performance indicator or key performance indicator (KPI) is used to determine how a company is achieving key business objectives by measuring the performance to evaluate the success of an organization or of a…