Brand Communicator

Indomie "Mama Do Good" is one classic campaign introduced in 2010, it’s been popular no doubt, those children have grown, hence the brand needs to keep pace with these all important class of consumers. Who will bell the cat? A…

Nigeria's advertising industry, under the aegis of the Association of Advertising Agencies of Nigeria (AAAN), has added another eminent agency, IdeaZQution Consulting, into its fold to disrupt the market and drive innovation. This…

A leading Africa-focused fintech platform, PalmPay, has called for collaboration and innovation among banks and fintechs to drive financial inclusion at the last mile. The call came from the Head of Partnerships, PalmPay,…

In a move that appears to have taken many industry stakeholders by surprise, media reports reveal that a bill seeking to establish a regulatory body for out-of-home (OOH) media practitioners in Nigeria has passed its second reading…

News making the rounds has it that the Advertising Regulatory Council of Nigeria (ARCON) has withdrawn its high-profile lawsuit against social media behemoth, Meta Platforms Incorporated d (owners of Facebook, Instagram and…

Poised to mark its 130-year sojourn in the country’s economic space with monumental pomp, FirstBank, Nigeria’s oldest financial institution, recently flagged off a new thematic brand campaign tagged ‘Giant In You’. The strategic…

In a dramatic turn of events that has sent shockwaves through Nigeria's advertising landscape, the Advertisers Association of Nigeria (ADVAN) has abruptly withdrawn its high-profile lawsuit against the Advertising Regulatory…

The Advertising Regulatory Council of Nigeria (ARCON) has announced veteran marketing leader and seasoned professional,  Dr. Emmanuel Agu, as the new Chairman of the Advertising Standards Panel (ASP) panel, effective July 3, 2024. …

Following the recent withdrawal of the Advertisers Association of Nigeria (ADVAN) from the Heads of Advertising Agencies Sectoral Group (HASG), HASG Chairman Dr. Femi Adelusi has issued a response, calling for unity and a…

In a shocking development that that is guaranteed to send ripples through the country's advertising industry, the Advertisers Association of Nigeria (ADVAN) has announced its withdrawal from the Heads of Advertising Agencies…