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Brandzone Conference To Take National Branding Beyond Sloganeering

Brand Communicator Sep 22, 2017 0
  The 2017 edition of Brandzone Conference organized by Brandzone in collaboration with the Centre for Values in Leadership, CVL, has announced that its  2-day National Branding Conference themed ‘Branding: A Catalyst for Development…
Brands

Apple, Samsung Ratings Decline On CSR Table

Brand Communicator Sep 20, 2017 0
  The world’s largest smartphone producers, Apple and Samsung, have suffered a steep decline in the public’s perception of their corporate social responsibility efforts, according to research from RepTrak.   A study of the world’s 100…
Industry

Data is Key in Marketing – ADVAN President

Brand Communicator Sep 20, 2017 0
  The newly elected President of Advertisers Association of Nigeria, ADVAN, Mrs. Folake Ani-Mumuney has said that data is key in marketing and the reason marketing campaigns fail is the wrong application of it in planning and…
People

Guinness Appoints 2 Marketing Directors

Brand Communicator Sep 20, 2017 0
Guinness Nigeria Plc has announced the appointment of Adenike Adebola as Marketing and Innovation Director (Guinness and Spirits) and Jody Samuels-Ike, Marketing and Innovation Director (Innovation, Lager, Consumer Connections and…
Industry

Steve Babaeko Heads New LAIF Management Board

Brand Communicator Sep 19, 2017 0
  The Managing Director and Chief Creative Officer of X3M Ideas, Steve Babaeko has been appointed by the Association of Advertising Agencies of Nigeria, AAAN, to chair the new Management Board of the Lagos Advertising and Ideas…
Brands

DUFIL Announces 2017 Indomie Heroes Award Judges

Brand Communicator Sep 19, 2017 0
As the countdown to the 2017 Indomie Independence Day Awards (IIDA) for Heroes of Nigeria draws closer, Dufil Prima Foods, makers of Indomie Instant Noodles have announced distinguished members of the panel of judges for the…
AIRTEL campaign I
Industry

Verdant Zeal’s Innovention Round-table Debuts In Kaduna

Brand Communicator Sep 18, 2017 0
By Jeremiah Agada Following the continual success of VerdantZeal’s Innovation Series and calls for its extension beyond Lagos, the marketing communications group has in partnership with the Kaduna State Government, announced the…
People

WPP Digital Agency Wunderman Appoints Stephan Pretorius

Brand Communicator Sep 18, 2017 0
    WPP digital agency Wunderman has appointed Stephan Pretorius to the position of UK group chief executive. Pretorius will manage the full Wunderman business portfolio in the UK, this includes Acceleration, Burrows,…
Industry

Data Science Nigeria Runs 2nd Bootcamp with 1st National Big Data Economy Summit

Brand Communicator Sep 18, 2017 0
Data Science Nigeria is now set for the second edition of its highly successful bootcamp aimed at bridging capacity gaps in Data Science for intermediate and expert-level Nigerian professionals and students, who are interested…
Brands

How Amazon Is Becoming The Third Force In Ad

Brand Communicator Sep 18, 2017 0
 As Amazon wields a growing power as a search engine, it is also becoming a more compelling advertising platform and, as a result, is posing the first real challenge to Google and Facebook, which have long commanded digital advertising…
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