Brand Communicator

After launching an Omnicom-only creative agency review, Pepsi confirmed that it has tapped Goodby Silverstein & Partners. The brand declined to comment on the scope of the assignment. But people familiar with the pitch said it was…

By Janet Udogu   The National Institute of Marketing of Nigeria, NIMN, has declared its plans to fully enforce the provisions of NIMN Act 2003 No. 25, enacted by the National Assembly of the Federal Republic of Nigeria, which mandates…

  Top Nigerian lender, Fidelity Bank Plc, has reaffirmed its commitment to deliver unrivalled services to its teeming customers with the recent launch of its new brand campaign dubbed ‘Our Word’. The brand launch comes barely two…

  Weststar Associates, Authorized General Distributors of Mercedes-Benz passenger cars and commercial vehicles in Nigeria recently held one-week product training for Mercedes-Benz dealers nationwide. The training which…

Media Seal, one of Nigeria’s foremost media specialist companies and its sister agency, Bytesize Limited, a foremost digital company in Nigeria providing end-to-end digital marketing services will be among over 60 agency partners…

  Jumia Travel has announced the appointment of a new Chief Executive Officer, Joe Falter, succeeding Paul Midy who has exited the top post to take a different position in the larger Jumia Group. Falter, who is also the…

By Tunji Faleye Today’s engagement marketing, sometimes called experiential marketing, live marketing, event marketing, special events, on-ground marketing, or if you like participation marketing has been experiencing massive…

Tunji Faleye Keskese Limited, one of the Nigeria’s foremost experiential marketing agencies recently emerged overall winners of the inaugural Experiential Marketing Association of Nigeria’s (EXMAN) Award. The agency got a total of…

By Abutu Agada When Mr. Gboyega Moronfoye sent his teenage, Deji on a busy weekend to withdraw some cash from the ATM, little did he expect any form of drama to result from that simple errand. Deji however got into a…

In line with its vision to become the market leader with unsurpassed insight and highest ability to execute and deliver results in Africa by 2020, Interswitch has created a reputation for itself in the financial services…