Brand Communicator

Shoprite Nigeria, arguably a leading retail store in Africa have flagged off a campaign to promote proudly made in Nigeria products. The flagship event took place in the Shoprite store at the Ikeja Mall had in attendance top-flight…

  Green Africa Airways, a Lagos-based airline start-up, is commencing its Air Operating Certificate (AOC) process.   This marks another major step for the new airline which received an Air Transport License (ATL) from the Nigerian…

Suntory Beverages and Foods Nigeria Limited, makers of Lucozade energy drink is set to reward its increasing number of consumers with the launch of the 2017 Lucozade promo which is bigger and better and allows consumers win their share of…

Renowned financial analyst, Femi Awoyemi and one of Nigeria’s most respected marketing communications practitioners, Lolu Akinwunmi have been lined up to lead discussions at BRANDish Meeting of Minds, an event designed to generate…

Former Ajax, Manchester United, and Dutch national goalkeeper, Edwin Van Der Sar will be speaking at the Soccerex Global Convention, 4-6 September, Manchester.   Van Der Sar will be part of a panel of senior club figures discussing the…

The International Council of Pacific Area Travel Writers Association (PATWA)has recently awarded Turkish Airlines Inc., the PATWA International Award under the category “Best Airline – Best Inflight Catering”. The prestigious award…

Often times, I am teased by adjacent-industry colleagues about how marketing is simply a fluffy decoration around a business and while they acknowledge it is necessary, it also is a huge cost-center and we, marketing…

The Advertisers Association of Nigeria, ADVAN, is set to hold its inaugural industry dialogue, a platform for the discourse of issues affecting the marketing communications industry in Nigeria, next week. The dialogue which is set to…

  For the first time ever, Advertising Week; a foremost international marketing, advertising, and technology event will be featuring an Africa Segment and they have partnered with Republicom; an indigenous IMC company, to make this…

Following the exit of former COO and co-founder of HotSauce, Dayo Adefila, the agency has appointed Chinedu Abili-Mordi to succeed him as Chief Operating Officer. Before his elevation to this  position, Chinedu was the Head, Strategic…