Brand Communicator

As the flood of campaigns targeted for the forthcoming 2023 General Elections are about to be unleashed in the next couple of days, Mr. Segun Mcmedal who is the immediate past Chairman of the Lagos Chapter of the NIPR, gives an insight on…

Green-washing and blue-washing are terms that have come to be known in sustainability and impact reports, no thanks to some organisations' penchant for giving false impression or information on their environmental responsibility. In this…

Opeoluwa Filani, General Manager, Showmax African video streaming service, Showmax, has announced the appointment of Opeoluwa Filani as General Manager for its Nigeria operations. The appointment is a pivotal one as it makes…

On the 18th August 2022, Hayat Kimya Nigeria celebrated the launch of two of its newest products in the Nigerian market; Bebem with Natural Essences Baby Diaper and Molped with Antibacterial Protection Sanitary Pad. The exclusive…

The late Olaniyi Stephen Babatunde, founding President of ADVAN. Preparations are in top gear to give the founding President of the Advertisers Association of Nigeria, (ADVAN), Olaniyi Stephen Babatunde, a befitting farewell as he…

By Mark Bucknell Brand marketing is undergoing a revolution spurred by advances in programmatic capabilities in TV, audio, and out-of-home (OOH). Without losing any of the benefits of these big impact channels brands are now able to…

The Advertising Regulatory Council of Nigeria, ARCON, today released highlights of the much anticipated ARCON act which was signed into law by the President Mohammadu Buhari recently. Captured below are the unedited highlights: …

Since the announcement of the new ARCON Act, varied reactions across quarters have greeted the development. In this opinion piece, Nonso Ofili, an industry observer, takes a look at this Act, it's implication for the industry among other…

It's the 'Japa' season and a lot of businesses are beginning to feel the impact of this on their operations. The integrated marketing communication industry is not immune to this. In fact, the advertising sector is more severely…

Osagie Alonge Kippa, a fast-growing fintech start-up has announced the appointment of journalist and digital marketing veteran, Osagie Alonge as its Director of Marketing. Making the announcement recently, Kennedy Ekezie-Joseph,…