Brand Communicator

By Catie Keck Following last year's commitments from brands and agencies to shift some ad dollars to media channels that are focused on diverse communities, the next question is how to make sure these were not one-off pledges and…

Mortein insecticide has identified prevention as one of the major cost-effective ways against the spread of malaria in Nigeria. In line with this year’s world malaria day theme, “Advance Equity. Build Resilience. End Malaria”, Mortein…

WPP has entered into a new partnership with Epic Games designed to upgrade employee creative and tech skills to create consumer experiences for brands in the metaverse. Epic Games is a major developer of digital entertainment…

By Toyosi Olajide Access Bank is partnering with Naija Brand Chick (NBC) to support 200 entrepreneurs who participated in the women-dominated trade fair in fulfilment of its mission to be the bank of choice for women. The fifth…

Google blocked or removed 3.4 billion ads in 2021, restricted more than 5.7 billion ads and suspended more than 5.6 million advertiser accounts, according to its annual Ads Safety Report released today. It takes screening…

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of…

Manufacturing stakeholders under the aegis of the Manufacturers Association of Nigeria (MAN) have called for a deliberate economic policy approach to help the country harness the benefits of the African Continental Free Trade Area…

French holding company Publicis Groupe has announced the acquisition of Profitero, a software as a service (SaaS) company catering to brand e-commerce efforts, in a deal worth €200m ($210m). According to Publicis chief exec Arthur…

Access Bank PLC has announced the promotion of 800 employees following a transparent and robust performance management review in line with the global best practices. The announcement comes as the financial giant shores up its…

Ad spending on connected TV platforms is expected to expand 39% to $21.2 billion this year, making it the fastest-growing video channel, according to the Interactive Advertising Bureau Inc. The double-digit growth forecast comes…