Brand Communicator

Brand Africa is set to unveil the 2022 Brand Africa 100:  Africa’s Best Brands rankings on Africa Day, 25 May 2022 in Lagos, Nigeria.  The rankings will encompass the Top 100 brands in Africa, and the leading brands in West Africa and…

Harpic, Nigeria’s leading toilet cleaning brand manufactured by Reckitt, has launched an Open Defecation Free (ODF) campaign in collaboration with Lagos State Ministry of Environment and Water Resources and introduced a pocket-friendly…

The Cannes Lions International Festival of Creativity has announced that it will honour girls’ education activist and Nobel Peace Prize laureate, Malala Yousafzai, with the 2022 Cannes LionHeart; the award is given to a person who has…

By Kelsey Formost As time spent on mobile devices continues to increase worldwide, so too does the value of influencer marketing as a campaign method. But while marketers may think increased social media usage would make it easier…

Dentsu Group reported that it achieved 9.1% organic revenue growth in the first quarter of 2022. The company’s Japan operation achieved 10% organic growth (which strips out the impact of M&A and currency fluctuations.) Dentsu…

The Nigerian Communications Commission (NCC) has alerted telecom consumers and members of the public on an ongoing cyber-vulnerability that allows a nearby hacker to unlock vehicles, start their engines wirelessly and make away with…

In the ever-evolving world of marketing, adaptability and a deep understanding of customers are essential for success. Taiwo Ruth Oluwasanya, a versatile professional with years of experience under her belt, exemplifies this blend…

….as Martell Nigeria’s “Be The Standout Swift” TV ad is selected as #2 globally Pernod Ricard Nigeria, the local affiliate of Pernod Ricard, a global leader in wines and spirits, has been awarded for creating one of the most liked…

sinmilola Hughes-Obisesan Nigeria’s Sinmisola Hughes-Obisesan, a creative advertising Amazon has been named in the jury line-up of global experts selected to define the global benchmark for creativity this June at the prestigious Cannes…

By Janice Tan The number of brands spending more than 30% of their total marketing budget on influencer marketing has increased to 25.4% this year, up from 21.4% in 2021. Meanwhile, 69.4% of brands are spending 1% to 30% of…