Brand Communicator

WPP has acquired New York-based influencer marketing specialist Village Marketing in a bid to expand its influencer marketing offering. Founded in 2013 by Vickie Segar, Village Marketing has 150 employees and was specifically…

The cost of search, social and retail media advertising grew by double digits in the final three months of 2021, according to data from digital advertising company Skai. Search cost-per-click (CPC) saw the largest rise, increasing…

Meta is expanding the availability of  Facebook Reels for iOS and Android to more than 20 countries across sub-Saharan Africa. Meta is also introducing better ways to help creators to earn money, new creation tools and more places to watch…

As part of its brand promise to continue to refresh the world and inspire togetherness, moments of happiness and optimism, Coca-Cola Nigeria has released a new look and improved recipe of Coca-Cola Zero Sugar.  The new refreshing…

Prof. Umar Garba Danbatta, EVC/CEO, Nigerian Communications Commission. The Executive Vice Chairman and Chief Executive Officer (EVC/CEO) of NCC, Prof. Umar Garba Danbatta, has stressed that the Nigerian Communications Commission (NCC)…

Losses owing to digital advertising fraud are set to reach a whopping $68 billion globally this year, rising from $59 billion in 2021, a new report showed on Monday. Top five countries most impacted by advertising fraud — the US,…

Telecommunications giant, MTN is set to introduce its insurance technology unit, aYo to the Nigerian market and home South Africa as the group continues on its mission to bolster earnings from its financial services business. The…

By Jeremy Maggs Humour is a powerful marketing tool that’s being wielded more cautiously nowadays to avoid giving offence. A new survey says consumers welcome it, but brands need to be aware of the type of humour that works for…

Standard Chartered PLC has recorded its highest Operating Profit since 2015 in the Africa and Middle East region., according to its released financial results for the full year and fourth quarter ending 31 December 2021. According…

....As Ministers, Others Applaud Transparent Auction Of Spectrum Barely a week  before the deadline set by the NCC for the payment of the spectrum fees by the winners of the 3.5GHz spectrum auction, the Federal Government has…