Brand Communicator

By Stephen Hoelper Vanity metrics are standard practice for measuring campaigns, but do these insights empower marketers to deliver campaigns that are of value to a business? Vanity metrics lack relevance for communication campaigns…

By Forbes Council Members With so many new businesses and ideas flooding the internet, it can be difficult to create a marketing campaign that stands out from the noise. Potential customers open hundreds of emails per day from…

Two years of changing consumer priorities has led brands to rethink how they go to market and the outside expertise needed to get there. Last year was full of headline-grabbing account reviews and consolidations,…

In-game advertising grew over 9% in 2021, led by the Asia-Pacific, according to a report from Technavio. The report notes that Asia-Pacific is the largest market for in-game advertising. The increase in penetration of Internet…

Twitter has taken a minority stake in digital ad firm Aleph Group, which is the social media site's exclusive advertising partner in 74 countries where it doesn't have a local presence, per a press release. Financial terms were…

New York Festivals International Advertising Awards debuts for 2022 “The Future Now”, a new category group launched to shine the spotlight on creative work that uses technology to provide an innovative approach that leads to a more…

Mobile ad spending saw 23% year-over-year growth in 2021, reaching $295 billion, according to App Annie's State of Mobile 2022 report out recently. The analytics company predicts mobile ad spending will notch $350 billion by the end of…

Prof. Umar Danbatta, EVC, NCC Apparently spurred by the vision, objectives and successes of policies, programmes and projects instituted by the Nigerian Communications Commission (NCC) to bridge the digital divide and encourage the…

The Nigerian Communications Commission (NCC) has disclosed that the country’s internet subscribers rose to 140.41 million in November 2021. The Commission in a recent update of industry statistics posted on its website, explained…

By Roman Kumar Vyas  Inefficient allocation of marketing funds can result in inaccurate targeting, revenue loss, reduced productivity and even business closure, but there are proven ways of sidestepping these pitfalls, even in the…