Brand Communicator

The Advertising Standards Authority (ASA) has been cracking down on influencer marketing across social media platforms. Now, brands must ensure influencers are disclosing paid partnerships or gifting in the correct manner. The ASA…

By Lisa Henderson, Chief Client Officer The dawn of another year brings reflections both big and small. Everyone seems to make their own resolutions as they look toward a clean slate: Eat better, give more to charity, dust off the…

By Seyi Tinubu Since the launch of the first news outlet in Nigeria in 1859, Nigeria’s advertising industry has grown to become a flourishing self-sustaining ecosystem valued at a whopping 425 million U.S. dollars as of 2017 and a…

Doubts over the reliability of advertising data from platforms — combined with the dubious nature of so-called vanity metrics — are forcing marketers to think smarter about how they measure success moving forward. By Alexandra…

By Alex Owiti The online crisis has now become more than a reality. The shift from traditional to online crisis for brands cannot be over-emphasized today. Customers now express their dissatisfaction online as quickly as they can.…

By Jane Hovey As 2022 gets underway, there will undoubtedly be a host of trends and predictions that marketers will be looking to identify in order to help design brand strategies for the coming year. Director of Communication…

Well over a third of marketers (36.7%) say they plan to spend more on email marketing this year, according to data from email marketing company Litmus. While most of these brands expect an increase of up to 15%, 7.0% say the…

By Seraj Bharwani. Savvy marketers know that 2022 needs to be different. The pandemic forced an overcorrection of prudence while technology has continued to advance. Because marketers are overwhelmed with expectations to deliver on…

Global marketing and communications giant Publicis Groupe has acquired Bucharest-based Tremend, one of the largest independent software engineering companies in the CEE region. Financial details of the deal were not disclosed and the…

Here’s a development that should concern ad copywriters and book authors alike: A startup called AI Exposphere is offering a writing assistant that it says can write articles, email campaigns, books, landing pages and code. The…